Business Driven Technology, 7th Edition


Editorial Reviews

Business Driven Technology 7e provides the ultimate flexibility in tailoring content to the exact needs of your MIS or IT course! Business Driven Technology 7e offers flexibility to customize according to your needs and the course and student needs by covering essential concepts and topics in the five core units, while providing additional in-depth coverage in the business and the technology plug-ins. Plug-ins are fully developed modules of text that include student learning outcomes, case studies, business vignettes, and end-of-chapter material such as key terms, individual and group questions and projects, and case study exercises. Each chapter and plug-in is independent so you can: cover any or all of the chapters as they suit your purpose; cover any or all of the business plug-ins as they suit your purpose; cover any or all of the technology plug-ins as they suit your purpose; and, cover the plug-ins in any order you wish.

Table of Contents

UNIT 1 Achieving Business Success
CHAPTER 1: Business Driven Technology
CHAPTER 2: Identifying Competitive Advantages
CHAPTER 3: Strategic Initiatives for Implementing Competitive Advantages
CHAPTER 4: Measuring the Success of Strategic Initiatives
CHAPTER 5: Organizational Structures That Support Strategic Initiatives

UNIT 2 Exploring Business Intelligence
CHAPTER 6: Valuing and Storing Organizational Information—Databases
CHAPTER 7: Accessing Organizational Information—Data Warehouses
CHAPTER 8: Understanding Big Data and Its Impact on Business

UNIT 3 Streamlining Business Operations
CHAPTER 9: Enabling the Organization—Decision Making
CHAPTER 10: Extending the Organization—Supply Chain Management
CHAPTER 11: Building a Customer-centric Organization—Customer Relationship Management
CHAPTER 12: Integrating the Organization from End to End—Enterprise Resource Planning

UNIT 4 Building Innovation
CHAPTER 13: Creating Innovative Organizations
CHAPTER 14: Ebusiness
CHAPTER 15: Creating Collaborative Partnerships
CHAPTER 16: Integrating Wireless Technology in Business

UNIT 5 Transforming Organizations
CHAPTER 17: Developing Software to Streamline Operations
CHAPTER 18: Methodologies for Supporting Agile Organizations
CHAPTER 19: Managing Organizational Projects

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M: Information Systems, 4th Edition


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M: Information Systems is a visual, magazine format designed to engage your students from the start! Saturated with fascinating, sometimes hard-to-believe real examples will keep them reading throughout the course. Baltzan’s approach discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student’s level, and applies them using a hands-on approach to reinforce the concepts. A derivative of the Baltzan; Business Driven Technology version, this M: Information Systems provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. M: Information Systems is designed to give students the ability to understand how information technology can be a point of strength in an organization.

Table of Contents

Chapter 1 Management Information Systems: Business Driven MIS
Chapter 2 Decisions + Processes: Value Driven Business
Chapter 3 ebusiness: electronic business value
Chapter 4 ethics + information security: MIS business concerns
Chapter 5 Infrastructures: Sustainable technologies
Chapter 6 Data: Business intelligence
Chapter 7 Networks: Mobile Business
Chapter 8 Enterprise Applications: Business Communications
Chapter 9 Systems Development and Project Management: Corporate Responsibility

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MKTG, 10th Edition


Editorial Reviews

Through ongoing research into students’ workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore MKTG anywhere, anytime, and on most devices with MKTG Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, MKTG with MKTG Online engages students of all generations and learning styles, and integrates seamlessly into your Principles of Marketing course. MKTG features updated statistics and examples throughout the traditional text and includes a boosted collection of online assessment content within the Online experience. Each chapter has added a Drag and Drop, Fill-in-the-Blank Problem and Matching question.

Table of Contents

Ch 1: An Overview of Marketing
Ch 2: Strategic Planning for Competitive Advantage
Ch 3: Ethics and Social Responsibility
Ch 4: The Marketing Environment
Ch 5: Developing a Global Vision
Ch 6: Consumer Decision Making
Ch 7: Business Marketing
Ch 8: Segmenting and Targeting Markets
Ch 9: Marketing Research
Ch 10: Product Concepts
Ch 11: Developing and Managing Products
Ch 12: Services and Nonprofit Organization Marketing
Ch 13: Supply Chain Management and Marketing Channels
Ch 14: Retailing
Ch 15: Marketing Communications
Ch 16: Advertising, Public Relations, and Sales Promotion
Ch 17: Personal Selling and Sales Management
Ch 18: Social Media and Marketing
Ch 19: Pricing Concepts

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Flow at Work: Measurement and Implications


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Flow can be defined as the experience of being fully engaged with the task at hand, unburdened by outside concerns or worries. Flow is an enjoyable state of effortless attention, complete absorption, and focussed energy. The pivotal role of flow in fostering good performance and high productivity led psychologists to study the features and outcomes of this experience in the workplace, in order to ascertain the impact of flow on individual and organizational well-being, and to identify strategies to increase the workers’ opportunities for flow in job tasks.

This ground-breaking new collection is the first book to provide a comprehensive understanding of flow in the workplace that includes a contribution from the founding father of flow research, Mihaly Csikszentmihalyi. On a conceptual level, this book clarifies the features and structure of flow experience; and provides research-based evidence of how flow can be measured in the workplace on an empirical level, as well as exploring how it impacts on motivation, productivity, and well-being. By virtue of its rigorous but also practical approach, the book represents a useful tool for both scientists and practitioners. The collection addresses a number of key issues, including:

  • Core components of how the idea of flow differs from experience in the work context
  • Organizational and task-related conditions fostering flow at work
  • How flow can be measured in the workplace
  • The organizational and personal implications of flow
  • The relationship between task features and flow opportunities at work

Featuring contributions from some of the most active researchers in the field, Flow at Work: Measurement and Implications is an important book in an emerging field of study. The concept of flow has enormous implications for organizations as well as the individual, and this volume will be of interest to all students and researchers in organizational/occupational psychology and positive psychology, as well as practitioners and consultants with an interest in employee motivation and well-being.

Table of Contents

Chapter 1 Flow At Work
Chapter 2 Measuring Flow At Work
Chapter 3 Capturing Within- Person Changes In Flow At Work
Chapter 4 What Predicts Flow At Work?
Chapter 5 Redefining Flow At Work
Chapter 6 The Consequences Of Flow
Chapter 7 Applications Of Flow To Work
Chapter 8 Flow In The Context Of Industrial And Organizational Psychology
Chapter 9 Work, Cultures, And The Culture Of Work
Chapter 10 Will Work Ever Be Fun Again?

Book Details

  • Pages: 206 pages
  • Edition: 1
  • Publication Date: 2017-03-11
  • Publisher:
  • Language: English
  • ISBN-10: 1848722788
  • ISBN-13: 9781848722781

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Statistical Techniques in Business and Economics, 17th Edition


Editorial Reviews

Lind/Marchal/Wathen is a perennial market best seller due to its comprehensive coverage of statistical concepts and methods delivered in a student friendly, step-by-step format. The text presents concepts clearly and succinctly with a conversational writing style and illustrates concepts through the liberal use of business-focused examples that are relevant to the current world of a college student. Known as a “student’s text,“ Lind’s supporting pedagogy includes self-reviews, cumulative exercises, and coverage of software applications including Excel, Minitab, and MegaStat for Excel. And now, McGraw-Hill’s adaptive learning component, LearnSmart, provides assignable modules that help students master chapter core concepts and come to class more prepared. In addition, resources within Connect help students solve problems and apply what they’ve learned. Lind’s real-world examples, comprehensive coverage, and superior pedagogy combine with a complete digital solution to help students achieve higher outcomes in the course.

Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

Table of Contents

Chapter 1 What is Statistics?
Chapter 2 Describing Data: FREQUENCY TABLES, FREQUENCY DISTRIBUTIONS, AND GRAPHIC PRESENTATION
Chapter 3 Describing Data: NUMERICAL MEASURES
Chapter 4 Describing Data: DISPLAYING AND EXPLORING DATA
Chapter 5 A Survey of Probability Concepts
Chapter 6 Discrete Probability Distributions
Chapter 7 Continuous Probability Distributions
Chapter 8 Sampling Methods and the Central Limit Theorem
Chapter 9 Estimation and Confidence Intervals
Chapter 10 One-Sample Tests of Hypothesis
Chapter 11 Two-Sample Tests of Hypothesis
Chapter 12 Analysis of Variance
Chapter 13 Correlation and Linear Regression
Chapter 14 Multiple Regression Analysis
Chapter 15 Nonparametric Methods: NOMINAL LEVEL HYPOTHESIS TESTS
Chapter 16 Nonparametric Methods: ANALYSIS OF ORDINAL DATA
Chapter 17 Index Numbers
Chapter 18 Time Series and Forecasting
Chapter 19 Statistical Process Control and Quality Management
Chapter 20 An Introduction to Decision Theory

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